Sexual Happiness Study into the Cost of Living Crisis

People are having more sex to de-stress: the effects of the cost of living crisis

The cost of living crisis is one that's affecting pretty much our entire nation. At Chisa, as a popular brand in sexual happiness, we continue to champion the importance of enjoying a healthy sexual appetite and staying committed in doing our products what turns us on (and off) in the bedroom.

While rising living costs have challenged us financially, they've also challenged us to re-think how we connect with our partners, giving us more reason to experiment with our sexual preferences and more time for self-pleasure too.

Breaking it Down

With buying power shrinking, budgets and purse-strings pulled tight, and the growing financial demands of inflation all weighing heavily on our shoulders, our lives are becoming impacted in more ways than one. Our mental and physical health states are compromised, while some of us feel the pinch through elevated stress levels, and others are kept awake by cost-of-living related anxieties.

More Pleasure, Less Pressure

While constant budget-biting is certainly no aphrodisiac for any of us, the good news is that sex and intimacy are not entirely off the cards. Even better, enjoying intimate moments within our relationships and indeed, through solo play too, can significantly improve our well-being. Here's to having more pleasure and less pressure.

Sex is a known stress-buster, which is supported by facts. While financial woes can put unprecedented pressure on our romantic relationships. Sex is a good way to maintain intimacy and communication during stressful times.

Communication, exploration and experimentation are the triangle of pleasure for partner experiences. Through touch and non-verbal communication, you can show love and appreciation for your partner, bringing you both closer together. Being open to regular intimacy can help you feel more connected to the person you’re sharing life with.

Being sexually self-indulgent promotes better sleep

Masturbation is a natural and proven stress-reliever, so it makes sense that people do it more often to give some form of relief during this anxiety period.

Masturbation – and sexual activity in general – releases a number of hormones, including dopamine and serotonin, that make us feel more relaxed, especially when it results in orgasm. Masturbation and sex can also have a sedating effect on us, as are bodies naturally prepare to recover from physical effort, which in turn helps us get to sleep.

Having more at-home date nights due to the crisis

But is dating at home really a compromise? For those on a budget, spending quality time together in the confines of your own home comforts can be one of the best and most intimate ways to reconnect. On Valentine's Day, a trip away has become a less popular choice than it has traditionally been. Instead, having sex or intercourse has taken the top spot for how we want to celebrate the occasion with our loved ones.

It's no surprise less people are going out and instead spending time at home – having dates or just having sex – but that doesn't have to be a bad thing; there are plenty of ways to make it a special night without spending, and sex is just one of them.

At-home dates don't need to be any less fun than going out, and introducing sex toys, sexy lingerie, or even adult board games to the bedroom is a great way to keep things spicy.

Spending More on Sexual Happiness

With less of our budget put away for expensive dates, we're choosing to invest more of our time – and finances – elsewherere. Growing desire to reserve our hard-earned cash for sex toys instead proves to be a great choice.